Ideas & Insights
AIME WELCOME BREAKFAST
Aime Welcome Breakfast choose Instinct
The Melbourne Convention Bureau (MCB) engaged Instinct to produce the AsiaPacific Incentives & Meetings Expo Welcome Breakfast for 2014. Held at Atlantic Group’s Peninsula Room at Docklands, the welcome breakfast brings together over 450 event industry media, sponsors and AIME International hosted guests and buyers from around Australia
Aime’s Welcome Breakfast Brief
The Welcome Breakfast kicks of the intense two day AIME program and is designed to give guests a taste of what Melbourne has to offer as a destination city. This year the brief was to create an opening entertainment program that positioned as Melbourne as a vibrant modern city with an arty and edgy culture. Adding to the challenge the client also requested the performance include a local indigenous element.
Working with renowned local performance troupe, All Colour Project, Instinct together with Artistic Director Neda, conceived three performances: an arrival greeting, a modern take on a traditional indigenous welcome to country – the Water Dance, and a culturally infused finale performance.
A bit about the AIME Welcome Breakfast entertainment
Neda’s All Colour Project encompasses Melbourne’s cultural arts scene. Accompanied by her live band and Indigenous dancers Neda makes a carnival entry and then presents ‘Water Song’. Water song is an attempt to address the need to create a modern and relevant ritual – addressing Australia’s first peoples and custodians of the land and an artistic gesture that apologises for the moving of natural waterways. It acknowledges mother natures power to return and restore all wrong.
Neda Performs with her All Colour Project dancers with Gourd bowls in hand a symbol of water vessels that all human ancestors used as a common thread of Multicultural heritage throughout all of our clans evolutions.
Instinct delivered the following event management & entertainment services
- Concept Creation & Development
- Technical Production Management
- Entertainment & Speaker Management
- Graphic Design & Multi-Media Design
- Show Calling & Direction
- Entertainment Management