As this group of “Heritage” recording artists have aged, they have begun to leverage each others brand to attract an audience. They do this by performing together in groups. This phenomena is known as the “Super band”.
This allows any combination of varying recording artists to come together for the performance. This creates an ever shifting “band” to be presented to the corporate market. Often there is a backing band that then allows each individual recording artist to do a small set, and hand over to the next.
They usually comes together at the end for 3-4 iconic Australian songs (often one of their own, or “It’s a long way to the top if you want to rock and roll”. CLASSIC!
With the global phenomena of talent shows such as Idol, X factor, Your Country’s Got Talent and The Voice, TV is churning out over night celebrity recording artists by the dozen. This creates new talent available for hire for events.
The most well known Australian TV recording artists (Guy Sebastian, Jess Mauboy) have stood the test of time.
Those succeeding generally have a grasp of “celebrity” as well as music. Some of these TV artists can carry clout in a corporate environment, as they bring “relevance & currency” to the entertainment selection.
Other recording artists include Headline Djs, who are the rock Stars of the 21st century. These are particularly appealing to the youth market, or brand events that target the younger demographics. They can charge and earn huge money, with the demand for dance parties and festivals often turning these electric “Rock Stars” into globe trotters on regular basis.
Getting the right recording artist Sydney for your corporate event is critical. They generally come with a heavy price tag, so you need to get it right. It is important to ensure your source all production, audio visual equipment and travel. Often it is best to let a professional team do the negotiating for you, to save you time, money and stress.
Instinct specialise in sourcing and booking Headline Recording Acts for corporate events Australia Wide.
As well as Recording Artists Sydney, Instinct also supplies other live entertainment including:
Browse our website or contact us or call 1300 881 611 to find out more.
