Tim Pethick

Biography

TOPICS: BUSINESS, BRANDING, LEADERSHIP

Tim Pethick (a.k.a tall tim) nudie founder and non-executive director.

Following the successful launch of nudie, Tim stepped aside from day-to-day involvement with the business in March 2005 and is now an entrepreneur and brand guru who is working on the launch of a number of new brands and businesses.

To indulge his cravings for fresh fruit, and to demonstrate the power of emotional branding, Tim started nudie in early 2003. In a little over 2 years, and despite a devastating fire which destroyed the business in May 2004, Tim built nudie into a business turning over $18m a year and recognised as one of the top 10 most influential brands in the Asia Pacific region.

Prior to launching into the world of delicious fresh fruit drinks, Tim was the more conventional Chief Executive Officer of BTLookSmart, the joint venture between British Telecom and LookSmart, delivering Web and WAP search and directory solutions to businesses in 15 languages and more than 20 markets worldwide.

Tim has a strong background in marketing, finance and broad business management in a range of industries His career includes positions as Marketing Director of the Microsoft Network (msn) in Australia, general manager at Village Roadshow and general management and marketing roles with Lend Lease.

Based in NSW – travels everywhere