Why We Change the Names of Acts

We do have acts that are exclusive with us but this is not for everyone. It’s not our expectation for your act to be “exclusive” with Instinct. However, when an act is listed with multiple agencies, and clients find the same act listed on different websites it creates price pressure on both the act and the agencies involved.

In an attempt to not create price pressure on yourself and Instinct, we have made it a policy to change an acts name and list acts under a name that is unique to Instinct. This allows us to market your act without incurring the possibility of inducing price pressure and potentially losing a gig. It’s not perfect, but in general it works.