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Sam McCool

World-class comedian, playwright, and event MC. Also a talented voice-over artist and specialist in event hoaxes.

Sam burst onto the national comedy scene in 2012 as a finalist on Australia’s Got Talent. Followed by sell-out shows at Sydney Opera House and his debut DVD “Multiple Personality Distorter”. McCool has since gone global.

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Who is sam McCool?

A world-class emcee, comedian, keynote speaker and speaking coach. He is also distinguished debater, voiceover artist, entrepreneur and expert in tailored event hoaxes.

COMEDIAN – As a comedian, Sam burst onto the scene as a finalist on Australia’s Got Talent. He soon followed with sell-out solo shows at Sydney Opera House, several DVDs from his 1 hour comedy festival shows, and became a hit on the international comedy circuit touring from Bollywood to Hollywood and beyond.

EMCEE – his emcee skills are in high demand, having hosted events for TEDx, DELL, ACCOR, OPTUS, MIRVAC, SAMSUNG, AIRTASKER, ING DIRECT, AUSTRALIA POST, CANADIAN TOURISM COMMISSION, and the AUSTRALIAN EVENT AWARDS plus many other trusted brands (detailed list below).

Sam has become a trusted host for pitching, start up and tech events such as:
– TEDx Sydney (host in 2017, 2018, 2019) of St George’s Kickstart business idea pitch competition
– DELL Technologies South Asia Partner Summit (2018 in Fiji, 2019 in South Korea)
– Regular event host & founding member of The Studio – Sydney’s creative & media-tech incubator
– Host of Debate: Media-tech vs Fin-Tech: “MediaTech is the new FinTech”
– Host of Singularity U Summit – (at Sydney Opera House & ICC Sydney)
– Artificial Intelligence hoax for Taysols, a business analytics company
– Wearable technology hoax – CBHS & Lovisa – (in Melbourne)
– MC of Ducatus launch – a blockchain based cryptocurrency (in Bali for Asian and European audience)

KEYNOTES – On the speaking circuit, his keynotes include:
Embracism” – overcoming difference and discrimination, and bringing opposites together whether it’s race, religion, gender, age, or sexuality.
Mid Life Oasis” – how to avoid a mid-life crisis, by finding and following your true passion, and actually doing what you really love
9 Lives” – lessons learnt from multiple near-death experiences – open heart surgery, car accidents, bike accidents, Bali bomb, 2nd degree burns… and the lessons learnt from each.

PUBLISHED PLAYWRIGHT – On top of this Sam is also a published playwright with “Lighten Up” through Currency Press – developed by Sydney Theatre Company and performed at Griffin Theatre Company
SPEAKER COACHING – He has since pooled all this worldly speaking experience and coaches other speakers through his public “McCool Method of Speaking Success”, and corporate training with clients such as The Sydney Cricket Ground
MULTICULTURAL AMBASSADOR – Moreover he’s one of Australia’s most multicultural ambassadors and expert in ‘TLC’: Travel, Languages and Culture. He’s traveled to over 70 countries, speaks French, Indonesian, Arabic, Spanish and English in all it’s variations, and is the co-creator of Australia’s first Multicultural game show “Melting Pot Luck

International Tours:
Sam McCool has completed several International Tours, entertaining audiences in: USA (LA, Las Vegas, NYC, Chicago, etc), Canada, Mexico, India (Mumbai, Delhi, Bangalore), Bali, Korea, Singapore, Malaysia , Hong Kong, Philippines, Vietnam, France, Switzerland, UK, NZ, and the Olympic Games in Rio de Janeiro.

Career Highlights:
* HOST – TEDxSydney Business Hive (3 years running)
* SYDNEY OPERA HOUSE – Sell-out seasons 2012 & 2016
* AUSTRALIA’S GOT TALENT – Finalist – stand up comedian
* SYDNEY THEATRE COMPANY – Writer/actor “Lighten Up”
* GRIFFIN THEATRE COMPANY – Writer/actor “Lighten Up”
* MICROSOFT/NOKIA – Writer/actor – online ad campaign
* TV – Glasshouse, Can of Worms, FOXTEL, Aust Got Talent
* RADIO – ABC Radio, Wave FM, Pulse FM, FBi, 2SER, etc
* FILMS – Dags, Eclipse, Mao’s Last Dancer
* WRITER – Stand Up Comedy Mag (LA), Beat Mag (Bali)
* PRIME MINISTER – Hosted events with PM Scott Morrison
* TECH – Sydney StartUp Hub, The Studio, DELL, SingularityU, etc

* 2014 – “EMBRACIST”
* 2015 – “REVISIONARY”
* 2017 – “POLITRICKS”

MAJOR clients have included:
Education – TEG, UNSW (Academic Board & Anti-Racism Campaign)

Final words:
Sam McCool is one of the most trusted and highly-requested professional MC/comedians in Australia. He adds his unique flavour to each event by writing original tailored material, and is as confident and competent in both high-end corporate events as he is with blue-collar employees.


Sam is a laugh!

Georgie Greene - Supervising Production Manager at ABC TV AUSTRALIA

Sam was well-prepared with witty, well-researched remarks for all our staff. I highly recommend Sam for future corporate and private functions as his performance was of a high standard and left us with fond memories of the evening

Andrew Murphy - CEO - Senior Project Manager - BOVIS LEND LEASE

Sam was the consummate professional. His material was original, witty and had the whole audience from kids to adults in stitches

Anthony Weinberg - Environment Program Manager - Waverley, Woollahra, Randwick Councils

With events in 5 Australian capital cities, a demanding schedule of early morning flights, short turnarounds and the ability to cooperate and adapt to the individual styles of 17 different presenters. His hours of detailed script preparation, creative ideas and development with the event producer and his friendly disposition endeared him to all of our presenters, earning him a recall 2 years in a row. He comes highly recommended for clients holding similar multiday, multi-location events where more is required than just another event emcee.

Nathan McLoughlin - Account Director - CANADIAN TOURISM COMMISSION

Having met Sam at the “St Vincent de Paul CEO Sleep Out”, I was impressed with his humour, quick wit and confidence dealing with CEO’s of all calibers. His speed, creativity and ability to research and tap into the underlying currents of our company culture were impressive

Andrew Lockwood - Managing Director - POSTCLICK/KOMLI MEDIA

Not only is Sam hilarious, he has the gift of putting his audience at ease then having them in stitches of laughter. I literally had tears rolling down my face during Sam’s performance

Tanya Wright - Client Engagement - CHECKVAULT

Extremely funny & quick witted – working the room with such ease. He had the crowd in stitch- es. The whole team had a great time. I would definitely recommend Sam to entertain at any event – you will not be disappointed!

Kate Fraser - PMO Manager at WESTPAC BANK

Sam, is not just a comedian, he’s a ‘Master of Atmosphere’ and a ‘Mood Changer’. I still have clients and guests commenting on how great ‘that comedian was’ and if he ‘Does he do corpo- rate gigs? I’d like him to do ours’. He has to be the funniest comedian I have ever seen

Stella Gianotto - Event Organiser - ONCOLOGY CHILDREN’S FOUNDATION

Thank you for making everybody laugh and excellent and professional presentation. I am sure we will be calling you again

Elizabeth McCafferty - Events Co-ordinator - AUSTRALIA POST

Sam’s skills as an MC and comedian are to be recognised as outstanding. I have seen Sam work in multiple situations from high level corporate events to more social stand up perfor- mances. His engagement with a wide variety of audiences sets Sam apart from others.

Hugh McKellar - Partnerships & Loyalty Marketing Director, Asia Pacific, REGUS

We’ve had the pleasure of having Sam entertain our guests at 3 of our Gala Lunch events around the country with 300-500 people at each. Sam is undeniably an outstanding comedian who relates to people of all backgrounds and cultures

Vivian Fallah - National Events Manager - NATIONAL INSURANCE BROKERS ASSOCIATION

I never cease to be amazed at his range of personalities, voices, characters, all of which he uses to really engage with the audience. It was great to see everyone join in the fun and games, relax and enjoy themselves


Sam was hilarious and appropriate, perfectly pitching his multi-cultural humour to the high-pro- file university audience, poking fun at common cultural stereotypes. Sam is intelligent, hilarious, and a great communicator with great values. He was very supportive of the human rights focus. We received excellent feedback from everyone in the audience.

Clare Ellis - Student Equity Officer, SEADU - UNSW


Sam’s performance was outstanding because it catered so aptly to a very specific and sophisti- cated audience comprised of professors and academic and professional staff at UNSW. Sam’s style, content and level of humour were on target for the academic audience.


Professor Prem Ramburuth - President, Academic Board, UNSW

Sam was very easy to work with, did his research, was politically correct, engaged with the au- dience and was perfect for our finale lunch

Paula Higginson - National Convention Manager - MORTGAGE & FINANCE ASSOCIATION OF AUSTRALIA (MFAA)

Fantastic performance at our Vivid event last week. We had key clients and business partners in attendance and feedback was unanimously positive… your performance hit the mark for what was a diverse and discerning group!

Tim Steele - Managing Director - GENESYS & IPAC

Sam did an absolutely amazing job at entertaining our extremely diverse workforce. Truly entertaining, truly funny, truly engaging, truly special

John Doumani - CEO - ZIP HEATERS

Sam appeared twice through the evening and he left the audience wanting more. His accents are totally believable and since him appearing at the dinner, I have had only positive feedback and many asking “so where does he really come from & what is his real accent?”

W have had some of our members ask to have him perform again.

The SBC would certainly recommend Sam. He was very professional to work with and certainly delivered the performance we needed on the night.

Jennifer Stewart
The Hunter Trainers and Assessors Network (HTAN) is an industry association for managers and employees of private registered training organisations and TAFE colleges. On 24th August 2011 I engaged Sam McCool on behalf of the HTAN Management Committee to entertain at our annual dinner, which was held at a Newcastle TAFE campus. Unfortunately the comedian‘s main tool of trade, the microphone, was not provided and Sam was interrupted several times in the middle of his act by wellmeaning TAFE students, who were responsible for the overall staging of the dinner. Nevertheless, Sam delivered a superb show regardless. His ability to channel numerous international alter-egos was amazing and he kept the audience guessing all night about his real nationality. His choice of material was hilarious yet inoffensive, which is no mean feat. It’s always a challenge to find a comedian that is equally at home doing a pub gig, conference or a corporate dinner. I’d have no hesitation in recommending Sam McCool to anyone as our audience was delighted on the night and the organising Committee felt that he delivered in spades.
B. Wiltshire

I am writing to recommend the services of Sam McCool, Stand-Up Comedian and Corporate MC. Sam was the event MC and comedian for our Annual State Conference held at Flemington 29th/30th July 2011. Sam was MC and moderator for the education sessions run for our delegates and also closed the Conference with a hilarious stand-up routine.

Sam was well prepared for the event in both background research for the MC/Moderating roles and also incorporating themes from our nursing profession and the conference into his stand-up routine.
It was a pleasure to work with Sam and I would highly recommend him to other organisations as either MC or Comedian as he certainly helped make our conference a successful one. – Thank you

D. Scholtes

I, Jo Wazzi, of Swanz Event Management and Exhibitions, have assigned Mr. Makhoul to Emcee and host my High Profile Gala Dinner on 12th March 2011, at The Australian Arab Business Network (AABN) 3rd Annual Gala Dinner/2nd Business Award 2011. The dinner attracted around 380 guests, representing leading Australian Arab business people, community leaders, Members of Parliaments and senior Arab diplomats as well as non AABN members Mr. Makhoul Emceed this event with great professionalism and punctuality, adhering to the time table and the script. He addressed the guests as per given instructions, and kept the event moving; adhered to the protocol with great ease and created a great environment.

The AABN Board and guests were very impressed by his presentation; and most certainly would use his services in our forthcoming events.

J. Wazzi

Property Investment Research has held an annual conference since the early 1990s with a focus on bringing together property fund managers and investors from Australia and globally. For the first time in October 2012, we decided to go international and hold it in the spectacular setting of Queenstown, New Zealand. For such a breathtaking setting, and with considerable investment into an overseas conference, we needed an emcee to match

Sam McCool came strongly recommended and then meeting him in person, I felt comfortable that he could handle the strong personalities in attendance>Gala Dinner. Not only did Sam conduct himself professionally, in the emcee role, but his stand up comedy section was a highlight of the conference. He performed two sets, learning enough about each person during the show and innovate his act in a way that made it a very memorable evening.

He carefully and selectively picked out all the people we had suggested could handle a little and tread the line of good taste beautifully while keeping people roaring with laughter the whole time. Overall an endearing performance. Sam is the kind of emcee who is wonderful to have join you on an overseas conference as he is not only happy to emcee the event, and perform tailored comedy, but he is also very sociable outside the conference room, and even funnier when the group is out socialising. As an indication of how well he connected to them, post-­conference many of the delegates requested his details to host their own events in future. I would gladly recommend Sam for your events.

D. Pillutla

In 2012 & 2013, DCA Worldwide contracted Sam McCool on behalf of the Canadian Tourism Commission, to host 10 trade exposition events throughout Australia. The events were creatively styled in the format of a live television talk-show, with Sam playing a David Letterman style host. Each event lasted for up to 2 hours, so Sam had the tricky task to warm up the audience with a humourous monologue, then interview each of the 17 presenters about their product, whilst linking each presentation and format together.

With events in all 5 Australian capital cities, it required a demanding schedule of early morning flights, short turnarounds and the ability to cooperate and coordinate with over 17 different presenters and adapting to their individual presenting styles. Sam was initially chosen for his previous tourism experience and knowledge of Canadian culture but also for his unique comedic ability to win over a travel trade audience who attend many similar functions. His hours of detailed script preparation, creative ideas and development with the event producer and his friendly disposition endeared him to all of our presenters, earning him a recall 2 years in a row. Above all, we enjoyed high attendance levels, great feedback from attendees and the envy of our competitors in creating a creative showcase for our travel products and services. Sam McCool was an integral part of the whole process and we thank him for his dedication to it’s success. He comes highly recommended for clients holding similar multi-day, multilocation events where more is required than just another event emcee.

N. McLoughlin

We were fortunate enough to come across Sam McCool as a comedian for our charity fundraising event Ten Stars, to raise money for the Oncology Children’s Foundation on Saturday 27th August 2011 at Bondi Social. Lucky for us Sam, is not just a comedian, he’s a ‘Master of Atmosphere’ and a ‘Mood Changer’. Without a doubt it was Sam’s words, wit and charm that relaxed the crowd, lifted the atmosphere so that every single person in the room was in stitches of laughter. I can safely say, that after Sam performed we noticed a huge spike in the level of raffle ticket sales and silent auction bidding on the evening. I am certain that Sam’s entertainment set the mood for the crowd on the night that resulted in us raising $20,000 for this wonderful cause.

Weeks after the event I still have clients and guests commenting on how great ‘that Sam comedian was’ and if he ‘Does he do corporate gigs? I’d like him to do ours’. One guest on the evening (who spent a lot of money on a few silent auction prizes) said ‘Sam was great, he addressed everyone in the room, no-one felt left out. He has to be the funniest comedian I have ever seen’. I have no hesitation in recommending Sam McCool to anyone wanting to leave a lasting and memorable impression on their guests. We’ll be hiring Sam Mc Cool again next year for our event, without a doubt.

S Gianotto